Alastair Campbell
"it contains some wonderful examples of early spin-doctoring"
The former Labour advisor on the book that proves he didn't invent spin...
Alastair Campbell might once have been the second-most powerful man in Britain, but what is the book that he wishes he has written himself? Apparently one that proves he didn't invent spin doctoring...
Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin
"It's the story of how Abraham Lincoln became President, where Goodwin gives equal weight to Lincoln and the three rival contenders for the Republican nomination. It's about how he built this formidable political team at a time of real upheaval in the US. It's the most brilliantly-researched book; it's very, very well written, and contains some wonderful examples of early spin-doctoring. There's a great part where a journalist is briefed on a speech that has yet to be written, ensuring that his quotes were the right ones and his favourable response. A breathtakingly brilliant book."
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