If you liked Robert Winston's Bad Ideas...

Seeing Further: The Story of Science and the Royal Society by Bill Bryson
An encyclopaedic account of The Royal Society, from its birth 400 years ago to its involvement in splitting the atom, the discovery of the double helix, the invention of the internet and much more.
Edited and introduced by Bill Bryson, with contributions from Richard Dawkins, Margaret Atwood, Richard Holmes, Martin Rees, Richard Fortey, Steve Jones, James Gleick and Neal Stephenson amongst others, this beautiful, lavishly illustrated book tells the story of science and the Royal Society, from 1660 to the present. On a damp weeknight in November, 350 years ago, a dozen or so men gathered at Gresham College in London. A twenty-eight year old -- and not widely famous -- Christopher Wren was giving a lecture on astronomy. As his audience listened to him speak, they decided that it would be a good idea to create a Society to promote the accumulation of useful knowledge. With that, the Royal Society was born.
The Royal Society continues to do today what it set out to do all those years ago. Its members have split the atom, discovered the double helix, the electron, the computer and the World Wide Web. Truly international in its outlook, it has created modern science. 'Seeing Further' celebrates its momentous history and achievements, bringing together the very best of science writing. Filled with illustrations of treasures from the Society's archives, this is a unique, ground-breaking and beautiful volume, and a suitable reflection of the immense achievements of science.

Diffusion of Innovations by Everett M Rogers
An intriguing look at the way new ideas seem universally risky, before finding popular appeal.
In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. Diffusion of Innovations lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for instance, may have spread more rapidly than any other innovation in human history - and it continues to influence the very nature of diffusion by decreasing the significance of physical distance between people. As thought-provoking as it is instructive, this fully updated, widely acclaimed work of scholarship is itself a great idea that continues to spread.